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As a part of an ongoing program of community and association education, I give a number of presentations throughout the year, principally to groups in the Southeastern US. If you, or your group needs a speaker for a program, please contact the Firm for details. Some of the Topics addressed in speeches include the following:
- Three basic rules that will kepp advertisers and agencies trouble free with customers, competition and the government
- How to run a successful (and legal) promotion. Questions to ask before proceeding, ground rules, problem areas and what to do if there is a problem.
- Rules and regulations that are seldom thought about but which can impact advertising and marketing.
- What to do when someone's advertising bothers you or your company, or otherwise seems unfair or misleading.
- How to properly structure endoresements, what are the ground rules for testimonials and how do you deal with the famous.
- How to establish a trademark, how to protect a trademark and how to use a trademark properly and how to use another's trademark, the latest in trademark law.
- How copyright protection is created, free lance talent and work-for-hire issues, who owns what and how to get what you set out to get and avoid later misunderstandings and embarrassment, current copyright issues.
- What is public domain work, how does it get to be public domain, how to determine what is in the public domain.
- Some of the things to think about in your package beyond color and design.
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