As a part of an ongoing program of community and association education, I give a number of presentations throughout the year, principally to groups in the Southeastern US. If you or your group needs a speaker for a program, please contact the Firm for details. Some of the Topics addressed in speeches include the following:
The Three Laws of Advertising — Three basic rules that will keep advertisers and agencies trouble free with customers, competition and the government
Sweepstakes, Contests and Games — How to run a successful (and legal) promotion. Questions to ask before proceeding, ground rules, problem areas and what to do if problems arise.
Little Things of Great Import — Rules and regulations that are seldom thought about but which can impact advertising and marketing.
Advertising Disputes — What to do when someone's advertising bothers you or your company, or otherwise seems unfair or misleading.
Endorsements, Testimonials and the Famous (dead and alive) — How to properly structure endorsements, what are the ground rules for testimonials and how do you deal with the famous.
Trademarks and their Use — How to establish a trademark, how to protect a trademark, how to use a trademark properly and how to use another's trademark, plus the latest in trademark law.
Copyright Arrangements — How copyright protection is created, freelance talent and work-for-hire issues, who owns what and how to get what you set out to get — and avoid later misunderstandings and embarrassment; plus current copyright issues.
Public Domain — What is public domain work, how does it get to be public domain, how to determine what is in the public domain.
Packaging, Labeling and Trade Dress — Some of the things to think about in your packaging beyond color and design.
